How Gen AI is Revolutionising Visual Content Creation
By now, most of us have had countless conversations about Gen AI. The Gen AI market is growing rapidly, with an expected CAGR of 42% between 2025 and 2030, reaching a market size of $356 billion (1). Indeed, Gen AI appears to have become synonymous with digital transformation for many businesses. As such, organisations are searching for practical use cases that drive efficiency, growth, and innovation across their value chains. While the maturity of use cases varies, marketing is one area where strong applications for the technology already exist. In particular, Gen AI is driving a fundamental shift in how marketers create and use compelling visual content to engage consumers, tell stories, and build holistic brand experiences.
This image was AI-generated using the Rawa platform
Traditional visual marketing presents a host of frustrating challenges for marketers, often limiting the dynamism, speed, and creativity that are now possible with the advent of Gen AI.
The benefits of Gen AI in visual content creation go beyond cost and time savings. Marketers can achieve increased engagement and click-through rates, improved brand recall and recognition, higher conversion rates (up to 20% more than traditional visual marketing (3)), greater ROI on marketing, streamlined workflows, and increased efficiency.
However, many current solutions on the market are not yet fit-for-purpose. Platforms often struggle with common challenges, largely due to limitations in current technology and training data:
Low-quality realism and authenticity in imagery or videos, often due to a lack of diverse or detailed training datasets
Generic environments that lack local details, as models may not be designed to incorporate region-specific context or cultural nuances
Clunky brand or product integration into imagery, which can occur when platforms fail to seamlessly blend branded elements with more natural designs
Rawa, an emerging Gen AI content creation platform in MENA, has managed to overcome these pain points. It provides realistic imagery, highly advanced localisation capabilities down to the smallest details of an image, and seamless brand or product integration that looks organic—all accessible through a self-serve tool.
As Gen AI becomes integral to content creation, it is critical for marketers to upskill and adopt this technology early to gain a competitive advantage and innovate at unprecedented pace and scale. Rawa is here to help marketers navigate this new landscape. Reach out to learn more about how Rawa can elevate your visual marketing strategy.
References:
Statista, Generative AI - Worldwide | Statista Market Forecast
Rawa platform results
Rawa platform results
Author: Marwan Hattar - Co-Founder at Rawa