Case Study: How Alpha Optical Made an Impact in Paris with AI-Powered Visuals!
Introduction:
Alpha Optical, a leading Middle Eastern eyewear brand, needed high-quality, culturally relevant images to showcase their new sunglasses line at an international conference in Paris. They required visuals not only for a product catalogue but also for an engaging booth display. Facing tight deadlines and high costs, they turned to Virtiq’s AI solution to create stunning, on-brand images without traditional photoshoots. Here’s how we helped Alpha Optical save time, cut costs, and make a strong impact in Paris. (See visuals at the end)
Challenge:
For an impressive product launch, Alpha Optical needed images of models wearing their sunglasses to fill a catalogue and enhance a booth display. Traditionally, this would involve hiring Middle Eastern models, photographers, studios, and designing backdrops—an expensive and time-consuming setup. With limited time and budget, they sought a faster, affordable solution that could deliver culturally relevant visuals in line with their brand.
Solution:
Virtiq’s AI-driven platform provided a breakthrough by creating localised AI models with authentic Middle Eastern features. Through our platform, Alpha Optical generated high-quality images without needing real models or studio rentals, producing visuals that suited both catalogue and booth display needs. The AI allowed for custom backgrounds and ensured the brand aesthetic was fully captured, all from a streamlined, cost-effective process.
Key Benefits:
Cost Savings: Eliminated the need for traditional photoshoots and rented spaces, significantly reducing expenses.
Time Efficiency: Generated visuals in just days, saving over 50 hours of production time.
Cultural Accuracy: Localised AI models provided authentic representations, creating an impactful connection with their Middle Eastern audience.
Results:
50+ Hours Saved
50% Cost Reduction
Through Virtiq’s AI solution, Alpha Optical successfully launched a cohesive, culturally resonant campaign at the Paris conference, with a professional catalogue and booth display—on budget and on time.
