Revolutionising Billboard Advertising with Virtual Models
Introduction
In the fast-paced world of advertising, the quest for both efficiency and creativity is never-ending. Traditional approaches to creating visual content, especially for high-impact mediums like billboards, often involve considerable time, expenses, and logistical challenges. In this post we explore how our virtual modelling business is transforming billboard advertising by replacing traditional models with high-quality, customizable virtual models, streamlining the creative process while significantly reducing costs and production time.
Challenge
Billboard advertising traditionally requires a substantial investment in human resources, time, and finances. The process involves several steps:
Hiring Models: Placing ads, sifting through applications, and conducting auditions to find the perfect match for the brand's image.
Scheduling Photoshoots: Coordinating with models, photographers, and other crew members, often dealing with scheduling conflicts and last-minute changes.
Production Costs: Paying premium rates for professional models and photographers, with average costs in the GCC region reaching up to $160 USD per hour for each.
These challenges not only inflate the budget but also extend the production timeline, limiting the flexibility and responsiveness of advertising campaigns.
Solution
We believe virtual modelling service offers a cost effective and flexible alternative that addresses these challenges head-on. By leveraging advancements in AI (stable diffusion) and graphical computing, bespoke virtual models can be tailored to any specification or brand identity, within seconds. This approach offers several key advantages:
Speed: Eliminate the lengthy process of hiring and photoshoot scheduling. Virtual models are ready for deployment almost instantly.
Cost-Effectiveness: Significantly reduce production costs. Without the need for hiring live models and photographers, the savings are substantial.
Customization: Achieve unparalleled creative control over the appearance and setting of the virtual models, ensuring perfect alignment with the brand's vision and campaign objectives.
Consistency: Maintain brand image consistency across different campaigns and platforms, with the ability to recreate the same virtual model in various contexts and settings.
Examples
To illustrate the practical benefits of virtual modelling, we partnered with multiple customers looking to launch a new billboard campaign. Traditionally, the brand would have incurred costs 3-20x USD for model and photographer fees alone, not to mention the logistical complexities and time required for organising a photoshoot.
By opting for a virtual model created by our service, the brand was able to:
Design and Finalise the Billboard in Record Time: From concept to final design in under 48 hours.
Cut Costs by Over 70%: Total production costs were reduced significantly, with savings reallocated to other strategic areas of the campaign.
Achieve High-Impact Visuals: The virtual model was tailored to perfectly embody the brand's desired image, resulting in a visually stunning billboard that captured the attention of the target audience.
Conclusion
The use of virtual models in billboard advertising represents a paradigm shift in how brands approach their visual marketing strategies. Our service not only provides a solution to the cost and time constraints of traditional advertising methods but also opens up new avenues for creative expression and brand storytelling. As this case study demonstrates, the future of advertising is digital, customizable, and boundless.